Public Relations San Francisco | Mortar | PR Agencies | Case Studies: Golden Gate University

Challenge: Golden Gate University, San Francisco's oldest school for working adults, had been experiencing a steady decline in enrollment for more than a decade. Its highly qualified faculty and cutting-edge courses were being overlooked. Small wonder the school wanted to strengthen GGU's reputation by focusing on its faculty and curriculum. But, an internal lack of consensus was undermining plans to turn things around.

To turn the media spotlight on GGU's faculty by positioning them as industry leaders and opinion setters. We mined the expertise of professors and deans on current topics like the economy, taxation issues, education and retail trends - then rolled out an aggressive media outreach program.

GGU faculty are now frequent sources for major news stories in leading national and local media outlets, including USA Today, The Associated Press, US News & World Report, San Francisco Chronicle, KGO-TV (ABC), and KGO-AM Radio (ABC).

This strategy has been so successful that GGU sources are now regularly approached by media outlets such as KTVU-TV's (FOX) and KGO-TV’s evening news. To date, we’ve secured more than 1,100 placements (185 million impressions).